The euro cannot survive if the national interests of EU countries are to prevail, says Simon Heffer Read More Who in their right mind will bail out the poor relations of Europe
Do you know what the best type of Marketing is for your company? How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign? Well whilst each of these are perfectly valid marketing routes and ones any forward thinking company should at least test the very best type [...]
With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they’re trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across? Many are misinformed about the press. [...]
More and more these days’ people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the potential customer market that somehow they are changing their ways and going green. This is a great move for companies [...]
It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on and it is very important when it comes to public relations. This is why it is important to have an adequate [...]
That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do? The potential of your idea excites you until you hit the streets wanting to promote it. The glare of the neon which represents all [...]
“In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure.” Friedman continues, “So what is positioning? Presenting yourself to the media in a way that [...]
As an author, you may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation! Getting the attention of consumers though, can be really tough. As there are [...]
In the corporate world, marketing’s function is to generate sales leads and build awareness of the company’s product or service. Many of these professionals are unaware of the power that PR can bring to their marketing efforts. Instead, it is quite common for businesses to go down the costly road of advertising to get their [...]
Talk radio interviews have drastically changed! In the ‘golden days,’ the hosts of major-market talk radio shows used to bring guests into the studio for long chats. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit ‘turbo.’ Sadly, those days are gone. Unless an author is [...]
Forex Boy