In addition to the regular calendars that we all use, many media outlets, especially print ones, use two additional calendars. The first is a calendar of events. Usually, these run for a week at a time, sometimes just on weekends. If you have an event, send the calendar editor a short notice. As you … [...]
Getting free publicity can be considered both an art and a science. It is an art because those who are most successful at it use their imaginations to create media interest. it is also a science in that there are certain specific steps that you can take that will dramatically increase … Read More 10 [...]
It’s hard to say it any better: Publicity is the voice of visibility.” This is a terrific message to all of you authors out there. When it comes to getting the word out about your book in order to drive sales, nothing can beat a great public relations campaign. But how do you find a [...]
What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares to others like it. Although … Read [...]
To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter –publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows that there is a strong difference between product and business publicity and their respective effects on your bottom line. Sure, [...]
TV Publicity is one of the best forms of media exposure to attract more clients, increase your creditability and generate sales. But there is a catch. The key to getting on TV is to provide great information while coming across as an expert, not a salesperson. So how do you meet your objectives of getting [...]
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