There have been several developments recently on the European front which have put pressure on the EUR. We highlighted some of those yesterday. Today we have a fresh round of concerns, mainly revolving around Greece and the issue of Finland demanding collateral for putting up money as part of the second Read More With ECB [...]
You have most probably seen them in a lot of the popular, youth-oriented websites today. They are a bunch of keywords bunched together in a box under the label of “tags.” But what are tags, exactly? And what do they mean to a marketer who wishes to establish his presence in the … Read More [...]
Email marketing is the most cost-effective marketing tool available to entrepreneurs. Entrepreneurs can convert prospective customers into buyers through this tool and make great profits, provided they adhere to the necessary legalities. Avoid fraudulent promotions. The government charges money for spamming under the new CAN-SPAM Act signed by President George W. Bush. The Act is [...]
Maybe they’ve been watching too much Monty Python? Read More Brown and Cameron are giving us an election campaign straight from Monty Python
If you are struggling to decide what media to choose for your company’s marketing campaign – you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Further complicating matters are the dire consequences your budget and campaign momentum will face if you choose the wrong … Read [...]
In the ‘old days,’ there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would ‘appear’ in a given city and get some combination [...]
What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares to others like it. Although … Read [...]
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