In working with clients for nearly 20 years (from almost every industry possible) I can tell you that TV is an especially powerful medium when it serves as a marketing vehicle for your products or services. Why? Because of the power of the visual! TV viewers not only hear you; they see you; they see [...]
Posted in FX News | Tagged and, appearances, be, marketing, of, part, pr, should, strategy, television, when, your |
So why do it? There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you’ll experience and the overall promotion that’s part of this entire activity, but there are hidden benefits in doing book … [...]
Posted in FX News | Tagged book, did, know, of, power, signings, the, you |
This guide offers practical suggestions and insider tips for entrepeneurs and business owners on communicating their message to the right targets using the right information. QUICK FACTS: The Who What, When, Where, Why of a press release Who should write a press release? Well, for starters, someone with professional level writing skills and ample public [...]
Posted in FX News | Tagged guide, press, release, smart, the, to, writing |
If you are struggling to decide what media to choose for your company’s marketing campaign – you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Further complicating matters are the dire consequences your budget and campaign momentum will face if you choose the wrong … Read [...]
Posted in FX News | Tagged campaign, finding, for, marketing, media, right, the, your |
Gold rose above $1,130 an ounce on Wednesday after above-consensus euro zone data lifted the euro from lows, but prices were rangebound amid caution ahead of a Federal Reserve monetary policy statement due later. 7 Vote(s) Read More Gold rises through 1,130 oz ahead of Fed
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Official figures show that the number of Britons claiming unemployment benefit fell unexpectedly in November for the first time in almost two years. 7 Vote(s) Read More Surprise drop in UK jobless figure
Posted in FX News | Tagged drop, figure, in, jobless, surprise, uk |
A report showing a jump in inflation supported gold prices Tuesday, partly offsetting the negative impact of a stronger dollar. Gold pared early losses, closing down just 80 cents at $1,123 an ounce on the New York Mercantile Exchange. 7 Vote(s) Read More Gold prices holding as dollar rises
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Unemployment in the UK showed further signs of improvement in October with the pound reacting by reversing early losses to hit day highs. 6 Vote(s) Read More GBP climbs as claimant count drops for first time since 2008
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The dollar edged up against the euro on Wednesday, nearing a 2-1/2-month high as investors awaited a Federal Reserve policy statement for clues to when it may begin winding down its loose monetary policy. 5 Vote(s) Read More USD edges up, investors brace for FOMC
Posted in FX News | Tagged brace, edges, fomc, for, investors, up, usd |
If you’re a small-business owner, you probably already know that you have lots of competition out there. Some may be like you, where they are small business, while others will be larger and have a bigger budget to attract competition. Even though you might think your size puts you at a disadvantage, it … Read [...]
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